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Mercatus+ is an international branding agency with offices on four continents. Founded in London in 1992 as MSM, it changed its name to Brand Mercatus in 2003. It employs brand directors, managers and consultants to work with brand owners and custodians to deliver branding solutions. The agency owns proprietary tools such as a brand DNA programme called the ''Mercatus Brand Foundation System''.〔(【引用サイトリンク】url=http://www.parvusgroup.com/news.htm )〕 It also has units that provide services in graphic design, advertising, public relations, publishing, printing and media buying. Its public relations division was known as Reputation Mercatus.〔(【引用サイトリンク】work=Brand Mercatus )〕 In 2005, the agency was drawn into the media spotlight when a former managing director of KFC in Malaysia questioned the appointment of Brand Mercatus as KFC's public relations agent. Brand Mercatus had distributed a press release on behalf of KFC announcing the suspension of the director. The agency maintained that it was merely providing a news distribution service, and was not responsible for the content of the news release. In 2012, the agency introduced an advertising division and merged it with its branding and public relations practices. Following this exercise, the company was renamed Mercatus+.〔(【引用サイトリンク】url=http://mc2.adoimagazine.com/index.php/news/1-breaking-news/7727-the-advertising-plus-in-mercatus )〕 ''Mercatus'' is the Latin word for market, trade, business, commerce or place of business, and is the root for English words such as market, marketing, merchant, merchandise and mercantile.〔 ==Asia operations== The agency has offices in Malaysia, Singapore, Korea, Indonesia and Thailand. It started operations in Asia in 2003 by opening an office in Kuala Lumpur, which is its regional office.〔(【引用サイトリンク】url=http://job-search.jobstreet.com/CompanyProfile/company-profile.php?dm=http%3a%2f%2fsiva-my.jobstreet.com&p=%2f_ads%2f_static%2fxml%2fMY%2f&token=16a3920ee7decd136b3c59734923d26d104f0e9b2c706908a4acc7fd01a0ad074bdfc972bba4dcb3&rnd=66016550#.UfISRm34Xms )〕 Its Asian operations is headed by brand strategist, Peter Pek, who is also secretary of the International Advertising Association in the country. By 2008, the agency had managed over 60 brands. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Mercatus+」の詳細全文を読む スポンサード リンク
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